The fitness world is all about changing for the better with body transformation images constantly being shown by clients and professionals. To launch GoCardless in this sector, we used that mechanic to show off all the GoCardless benefits, dramatising the ‘Before GoCardless’ in contrast to the ‘After GoCardless’.
The campaign covered four key benefits we offer clients – low fees, no admin, no chasing payments and flexibility – highlighting the struggles before GoCardless and the joys after GoCardless.
The campaign followed through into content (blog posts, ebooks, etc) and social channels, which performed well by tapping into the hashtag #transformationtuesday each week. All advertising and social activity lead potential clients to our landing page.